Texture on the shelf
Along with formula development, Package is cutting in to deliver the concept to consumer impactfully and creating chances to boost profitable innovation for the future business. Zapper is a project to have the first launch of PET format for detergent in the market, JP. Launched on July, 2023 in Japan.
Texture exploration for new product
To embrace the story of new product technology with benefit of PET, Conceptual texture study was done as the first round without technical context.
Bottle shape study
In parallel, Overall shape language is explored, having volume & cap study.
Texture finetune
Design concept was translated in technical drawing, having feedbacks between engineering & design back and forth.
