For a selection of Shu Uemura, Breathless; Unlimited, Design proceeded with innovative ideas that can lead the attention from the consumers in the market.

The engine, the air-tightening inner lid & following components of the compact foundation, is implemented from the other brand in the group for saving production costs & time. It led to a big success to create a unique item for the selection that presents the color of brand identity.

• Launched in Korea & Japan, 2019